John 'Lex' Robinson is a veteran, author, and leadership strategist helping executives drop the mask, ditch the cape, and build high-performance teams amid noise, burnout, and posturing.
After 20+ years leading in tech and military sectors, Lex equips mission-driven leaders with a practical, no-BS system for resilience, clarity, and trust.
His message: Lead like a human—or risk becoming obsolete.
We lead with empathy. We evolve with intention. We act with courage—together.
The leaders who move beyond the need for certainty—and fully embrace authenticity, transparency, and vulnerability—create workplaces where every voice is genuinely valued, respected, and heard.
This isn’t theory. This isn’t performative. This is real leadership in action.
Higher engagement and ownership – teams who take initiative and stay committed
Stronger trust and collaboration – open communication and cross-functional teamwork
Greater innovation – creativity flows when people feel safe to share ideas
Reduced burnout and turnover – a culture that supports well-being and retention
Sharper decision-making – diverse perspectives lead to better solutions
Authentic leadership growth – leaders who model empathy, transparency, and accountability
John is a bestselling author, Army veteran, and technology executive with over 30 years of leadership experience across the military, financial services, and high-stakes technology sectors. As the founder of The Viros Group, he helps executives build the clarity, systems, and resilience needed to lead effectively in a world defined by rapid change and constant disruption. His work blends neuroscience, peak performance science, and the ethical use of AI to help leaders develop real influence and create organizations that are both future-ready and deeply human-centered. We discuss his new book, Xecutive 2.0: Human Leadership for the Digital Age which is a guide to becoming the kind of leader the future demands—clear-thinking, emotionally intelligent, physically vital, and ethically grounded in the age of AI and rapid change.
All of us know there’s gas left in the tank of our own personal performance. And, yet, with all the tasks and responsibilities we bear, the distractions to overcome, and our own ability to deceive ourselves, it’s challenging to meet the bare minimum at times let alone go above and beyond. So then, how exactly do we excel and produce the lives we desire for ourselves and our families?
In this episode, I speak with Lex Robinson an executive leader, visionary and is a recognized peak performance coach. Through a tailored and empathetic approach, he has helped clients conquer obstacles, enhance productivity, and achieve outstanding results in both their personal and professional lives.
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